Did you know that 74% of people make purchasing decisions based on social media? As a result, the social media adverts on your eCommerce site can have a direct impact on your sales and earnings. Continue reading to understand how CDN, a Facebook Marketing Partner, can help you build your eCommerce store with its eCommerce social advertising services.
Is it worth it to advertise on social media for eCommerce?
Paid ads on networks like Facebook, Twitter, Instagram, Linked In, YouTube, and others are used for eCommerce social media advertising. Paid social advertising extends your reach on social platforms beyond your organic social media approach.
It’s more difficult than ever to reach clients organically in their social feeds, thanks to algorithm adjustments on platforms like Facebook.
How to advertise on social media for ecommerce?
There’s a lot that goes into developing successful social media advertising, but we’ve narrowed it down to a few key considerations.
To begin promoting your eCommerce business on social media, you’ll need to do the following:
Establish your campaign goals:
Do you wish to increase brand recognition? Do you want to increase the number of visitors to your website? How can you increase your sales?
Setting defined objectives for your social ad campaigns will aid in achieving the greatest outcomes.
Are you unsure how to develop clever social media objectives?
Choose your social platforms:
The next step is to decide which social media channels you’ll use. You may opt to promote on one or more platforms, depending on your aims and target demographic.
Create ad text and creativity for your ad:
You should also think about the design of your advertisement. You want your social advertisements to stand out in consumers’ feeds and inspire them to click, whether you utilize picture, video, or plain text ads.
Are you not an expert in the field of design? Don’t be concerned.
CDN can assist you in creating engaging adverts that support your business objectives.
Create custom landing pages:
After that, you’ll need to create bespoke landing pages for users to “land” on after they click your advertising.
Make sure your landing page and ad copy are in sync. If you’re running a campaign to promote vehicle parts you sell, for example, you’ll want to link the ad to a landing page that promotes your car parts.
A clear call to action (CTA) should be included on landing pages so that visitors always know what to do next.
Set up ad targeting:
To reach the most qualified audience, successful eCommerce social media advertising uses bespoke targeting.
You can select to target social media users based on the following criteria, depending on your campaign and goals:
- Existing customer lists or custom audiences
- User intent, keyword, and interest
- School, profession, and location of employment
- Device Demographics by company size, industry, and job title
Launch your ads and monitor results:
Finally, it’s time to put your adverts out there!
Just keep in mind that you’ll need to keep track of and review campaign results on a regular basis. This will enable you to make data-driven modifications to your campaigns, resulting in more visibility, leads, and conversions. Our clients receive monthly social reports and optimization suggestions from CDN. Clients also get access to our exclusive return on investment (ROI), which makes tracking the impact of social media on your bottom line easier than ever.
Where should I place my ad? Top 7 eCommerce social media platforms
CDN’s eCommerce social media advertising offerings include ads on popular sites such as:
CDN’s social advertising services can assist you in achieving your specific business objectives, regardless of the platform you employ. Continue reading to learn more about our eCommerce social advertising plans.